|   | | Our Philosophy We are highly motivated to help others become wildly successful by using our technology to solve their real business problems. As such, we believe it’s important to know your business and its challenges before we introduce you to our technology. Many times we can add value to your operation. Sometimes we can’t. Too often, technology vendors will blindly tell you all about their features and benefits without knowing if any apply to your particular problem areas. On the other hand, we don’t want to sell you something you don’t need. In those situations, it is a waste of time and money, everyone becomes frustrated, and you aren’t any closer to solving your underlying problems. It’s the same reason we don’t charge click fees or pass along costs. That way, we can offer you honest advice without concern about steering you toward certain applications that might be profitable for us, but not the best solution for you. By charging flat fees, we avoid the conflict of interest, your expenses are more predictable, and you enjoy a much higher return-on-investment (ROI) as time goes on. Our Core Values Ultimately, when choosing a technology partner, you are choosing to work with a group of people first and foremost. Blueberry Systems is a small and tightly‐focused group of people that seek to add real and demonstrable value to our customers. We know that who you do business with matters.  | Our work honors God. |  | Our business matters to those we serve and will leave an important legacy. |  | Our customers are best served when we help them become more successful. |  | Our company fosters a dynamic and entrepreneurial corporate culture. |  | Our company rewards excellence. | |

Our Position in the Marketplace
Blueberry Systems initially set out to answer the question ‘What would the perfect Loan Origination System look like?’ Since then, we have spent over 5 years in research and development in trying to do so, while our competitors have largely been managing legacy systems with legacy strategies.
As a small company that is relatively new to the LOS marketplace, we aren’t positioning ourselves to sell or go public. We aren’t part of a large conglomerate where our focus is fractured. And we don’t have thousands of customers. Instead, we are taking a deliberate approach to serve mid‐sized mortgage bankers of scale with a retail focus.
As many have noted, mid-sized lenders find themselves in a withering world of complexity. The $1B originators have the same challenges and face the same complexities as those of a $25B originator but without the benefit of scale. By allowing the most effective and efficient technologies to collaborate within a single workflow right off the shelf, our enterprise LOS, RELAY, creates economies of scale for those lenders. It levels the playing field.

The Freedom to Succeed
Blueberry Systems aims to disrupt the marketplace. By allowing lenders to choose their technologies and dictate how those technologies are deployed; by making our functionality readily available to smaller lenders; by resolving the previous proprietary and technological constraints placed on them; by making rapid implementations an off-the-shelf option…. RELAY has democratized the technology.
As a result of the increased freedom, lenders have more leverage. We hope this will lead to more innovation in the marketplace. Vendors will have to be more sensitive to lender needs. Vendors will be forced to dedicate more resources to research and development to remain competitive. All the while, lenders will enjoy a lower cost per loan due to the savings and increased efficiencies!